Our Mission
We empower building product manufacturers to expand their market share through executive-level sales leadership and deep industry relationships. Our commitment is to provide data-driven market intelligence and lifecycle-focused customer service, ensuring every commercial door solution we represent is delivered with precision and excellence.
Executive Leadership
Michelle Aure
President & Founder
Stephan Olson
Michelle Aure is a seasoned business leader with more than 30 years of experience driving operational performance, customer engagement, organizational leadership, and business growth within the commercial building products industry. Her background combines executive leadership, strategic planning, customer support operations, sales coordination, and business development, bringing a well-rounded and highly practical approach to regional growth initiatives.
Throughout her career, Michelle has successfully led multiple business functions including human resources, administration, accounting, IT, technical support, customer service, inside sales, training, and operational management for large organizations, including nearly three decades with a global leader in the industry. She has extensive experience building high-performing teams, improving operational efficiency, developing KPI-driven processes, and supporting large-scale organizational growth initiatives. Building strong relationships with customers, distributors, internal teams, and business partners has always been one of Michelle’s greatest strengths and a key contributor to her long-term success in the industry.
VP of Sales
Stephan Olson is a results-oriented sales leader with extensive experience developing and executing growth strategies that drive revenue, expand market share and strengthen customer relationships. His background includes leading sales development initiatives, building strategic account plans and aligning teams around measurable business outcomes.
Stephan also brings direct leadership experience from his work with ASSA ABLOY and other manufacturers where he helped guide sales growth, market positioning, customer development and product awareness within the commercial door, door hardware and architectural opening solutions space.
His leadership is especially relevant to a plan centered on vertical market expansion, distributor engagement, architectural specification influence, product portfolio growth and disciplined territory execution. With experience in sales strategy, customer development, product positioning and business growth, Stephan is well positioned to guide the regional team toward stronger account penetration, improved pipeline visibility and long-term revenue expansion